In today’s economy, Internet shoppers are more budget conscious than ever. People are comparison shopping before they buy and willing to spend time hunting for the best possible price. Internet marketers can take advantage of this economic climate by catering to what people want: value. Here are three reasons that coupon marketing is so effective:

1) Coupon marketing is not only a great way to spread the word about your site, it’s a great way to make sales. Unlike the people targeted by other marketing strategies, people who are hunting for coupons are ready to buy now.

2) Coupon marketing convinces people to buy more. When you use coupons such as buy one get one free or buy two get one free, people will purchase larger quantities. When customers feel that the increase in value is worth the added cost, they’ll open their pocket books.

3) Coupon marketing encourages repeat business. If you regularly distribute coupons, such as through an e-mail marketing campaign, your customers will keep coming back for more. If your visitors feel that you offer a better value than your competitors, they will return time after time.

Tips for Coupon Marketing:

-    Have your website listed on coupon tracking sites. Provide the sites with updated information about your coupons, promotions, and discounts on a regular basis.

-    Always give your coupon an expiration date. Make the offer available for a limited time only, or the customer will be more likely to put off the purchase.

-    Clearly spell out the offer. Don’t use confusing terms or bury important details in the fine print. Be straightforward about what you are offering.